Question 1

Should I advertise on Google or Meta?

Accepted Answer

They serve different purposes. Google captures people actively searching for your product or service. Meta builds awareness and targets based on interests and behaviors. Most businesses benefit from running both, using each platform for what it does best. Google is typically better for capturing demand, while Meta is better for creating it.

Question 2

What is the minimum budget for Google and Meta ads?

Accepted Answer

Budgets can start as low as $10-$20 per day per platform. However, larger budgets generate data faster and allow for more testing. We recommend a minimum of $1,500-$3,000 per month for meaningful results. The right budget depends on your market, competition, and goals.

Question 3

How do you track conversions from ads?

Accepted Answer

We implement tracking pixels, conversion APIs, and UTM parameters to measure actions like form fills, purchases, and calls. Accurate tracking is essential for optimizing campaigns and proving ROI. Without proper tracking, you are optimizing blind. We ensure every campaign has robust tracking before we spend a dollar on ads.

Question 4

What ad formats are available?

Accepted Answer

Google offers search, display, video (YouTube), shopping, and performance max. Meta offers image, video, carousel, collection, and reels ads. We choose formats based on your goals and audience. Different formats work at different stages of the customer journey, and we match format to objective.

Question 5

How long before I see results?

Accepted Answer

Campaigns can generate traffic immediately after launch. However, optimization takes 2-4 weeks as data accumulates. We typically see significant improvements after the first month of testing and refinement. The key is patience during the learning phase and disciplined optimization once data is available.

Question 6

Can you manage ads for an ecommerce store?

Accepted Answer

Yes. We set up product feeds, dynamic remarketing, and shopping campaigns. Ecommerce ads often deliver strong ROI because they target people ready to buy. We optimize product listings, ad creative, and bidding to maximize revenue from your ad spend.